| → / Space | Next slide |
| ← | Previous slide |
| Home / End | First / last slide |
| P | Print / export PDF |
| ? | Toggle this overlay |
| Esc | Close overlay |
Selected work from the last three years — brand identities, product systems, and the occasional book cover.
I'm a brand and product designer based in Mexico City. For the last six years I've worked with small consumer brands, software companies trying to act more like consumer brands, and a few publishers who still believe in covers.
What I'm best at: identity systems that hold up under scale, typography that has a point of view, and the boring craft work that makes the difference between something looking professional and something feeling alive.
A full identity, packaging, and retail system for a single-origin coffee roaster in Roma Norte. The brief: feel local, feel old, feel new — somehow all at once.
Minimal sans-serif. Muted greens and pinks. Pastel watercolor blobs. By 2024 every independent coffee brand in Mexico City looked like the same Squarespace template, and Patrón was being mistaken for two competitors.
"Make us look like we've been here for forty years, not like we opened last Tuesday."
Best fits: small consumer brands, publishers, second-generation companies looking for an honest refresh. Not for hire on logos-only briefs or pitch competitions.
Full case studies for Mira Books and Linn are available on request. If you've read this far, you're already most of the way to writing me.